That is true, maybe ZH is doing it out of the goodness of their hearts.
More likely explanation: ZH started as an angry blog, an expression of frustration with the mainstream finance industry/culture the way this blog began as an expression of frustration with mainstream macroeconomics. Then it started to attract lots of goldbugs, Austrians, Fed conspiracy theorists, and other similar American wingnuts. The site owner realized he could make more money catering to that crowd, and quality went downhill. Of course, the testosterone thing was always there, which is what really attracted my attention.
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